Adventure. Athleticism. Sport. Just three adjectives that go hand-in-hand with the Potential GTX jacket. A jacket created to push the boundaries of design, waterproofing, and the need for speed.

Inside and outs
With a vision to create a waterproof jacket that stands out in the crowd yet one with a clean, sportive, and minimalistic aesthetic, we went to the drawing board on how to do that. The solution? By designing it with an athletic silhouette – a slim but not a figure-hugging fit so you still have some wiggle room when on the roads – and with a smart waterproofing construction.

Waterproofing solution
We included a GORE-TEX Z-liner construction in the Potential GTX. The GORE-TEX membrane is bonded to a lightweight fabric which means it is then freely suspended between the outer fabric and the lining. This had a twofold outcome for us. The first being that since the waterproofing isn’t laminated to the polyester ripstop and stretch twill outer shell, we were able to play around with the outer shell materials, to create something unique. The second being a cleaner-finished product. Since the membrane is floating, the stitches are hidden making the Potential GTX’s outsides what they are. A foldable fixed hood further enhances its protection against the elements.

Form and function
Building upon its progressive silhouette, we’ve included ample laminated reflection (at the back, chest, and lower arms) so you even stand out and be seen in low-level lighting or during night riding. Adjustment points at the lower arm, wrist, and waist give you that personal touch, and two large, zippered pockets along the side allow you to keep personal items close and dry. An included detachable thermal liner enhances the Potential GTX jacket’s overall versatility.